Privacy policy

1) Introduction and contact details of the controller

1.1 We are delighted that you are visiting our website and thank you for your interest. Below, we provide information about how we handle your personal data when you use our website. Personal data refers to all data that can be used to identify you personally.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is alps ecom GmbH, Theresienstraße 1, 80333 Munich, Germany, tel.: +49 (0) 89 - 20 5008 5024, email: info@peakstyle.de. The controller responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

2) Data collection when visiting our website

2.1 When you use our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the page server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time at the time of access
  • Amount of data sent in bytes
  • Source/reference from which you accessed the page
  • Browser used
  • Operating system used
  • IP address used (if applicable: in anonymized form)

Processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used for any other purpose. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.

2.2 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller). You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser line.

3) Hosting & Content Delivery Network

3.1 Shopify

We use the system of the following provider to host our website and display the page content: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify").

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

When transferring data to Canada, an adequate level of data protection is guaranteed by an adequacy decision of the European Commission.

3.2 AWS CloudFront

We use a content delivery network from the following provider: Amazon Web Services, Inc., 410 Terry Avenue North, Seattle, WA 98109, USA

This service enables us to deliver large media files such as graphics, page content, or scripts more quickly via a network of regionally distributed servers. Processing is carried out to protect our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6 (1) (f) GDPR. We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.

4) Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e., small text files that are stored on your device. Some of these cookies are automatically deleted when you close your browser (so-called "session cookies"), while others remain on your device for longer and enable page settings to be saved (so-called "persistent cookies"). In the latter case, you can find the storage period in the overview of your web browser's cookie settings.

If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 (1) (b) GDPR either for the performance of the contract, in accordance with Art. 6 (1) (a) GDPR in the case of consent, or in accordance with Art. 6 (1) (f) GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies in certain cases or in general.

Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Contacting us

5.1 Shopify Inbox

This website uses the live chat system provided by the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland.

The processing of personal data transmitted via chat is carried out either in accordance with Art. 6 (1) (b) GDPR, because it is necessary for the initiation or execution of a contract, or in accordance with Art. 6 (1) (f) GDPR, based on our legitimate interest in providing effective support to visitors to our website.
Your data transmitted in this way will be deleted once the matter in question has been conclusively clarified, subject to any conflicting statutory retention periods.

In addition, for the purpose of creating pseudonymized usage profiles, further information may be collected and evaluated with the help of cookies, which, however, does not serve to identify you personally and is not merged with other data sets. If this information is personal, it is processed in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization purposes.

The setting of cookies can be prevented by adjusting your browser settings accordingly. However, this may limit the functionality of our website.
You can object to the collection and storage of data for the purpose of creating a pseudonymized usage profile at any time with future effect.

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

When transferring data to Canada, an adequate level of data protection is guaranteed by an adequacy decision of the European Commission.

5.2 When you contact us (e.g. via the contact form or email), personal data will be processed solely for the purpose of processing and responding to your request and only to the extent necessary for this purpose.

The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6 (1) (f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR. Your data will be deleted if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no legal retention obligations to the contrary.

6) Data processing when opening a customer account

In accordance with Art. 6 (1) (b) GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. The data required to open an account can be found in the input mask of the corresponding form on our website.

You can delete your customer account at any time by sending a message to the above address of the controller. After deleting your customer account, your data will be deleted, provided that all contracts concluded in this regard have been fully processed, there are no legal retention periods that prevent this, and we have no legitimate interest in continuing to store the data.

7) Use of customer data for direct marketing

7.1 Sign up for our email newsletter

If you subscribe to our email newsletter, we will send you regular information about our offers. The only mandatory information required to send you the newsletter is your email address. Providing additional data is voluntary and will be used to address you personally. We use the double opt-in procedure to send the newsletter, which ensures that you will only receive the newsletter once you have expressly confirmed your consent to receive it by clicking on a verification link sent to the email address you provided.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) (a) GDPR. We store your IP address as entered by your Internet service provider (ISP) as well as the date and time of registration so that we can trace any possible misuse of your email address at a later date. The data we collect when you register for the newsletter will be used strictly for the intended purpose.

You can unsubscribe from the newsletter at any time by clicking on the link provided in the newsletter or by sending a message to the person responsible mentioned above. Once you have unsubscribed, your email address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use your data in other ways that are permitted by law and about which we inform you in this statement.

7.2 Sending the email newsletter to existing customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range by email. In accordance with Section 7 (3) UWG (German Unfair Competition Act), we do not need to obtain your separate consent for this. In this respect, data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 (1) lit. f GDPR. If you initially objected to the use of your email address for this purpose, we will not send you any emails.

You are entitled to object to the use of your email address for the aforementioned advertising purposes at any time with future effect by notifying the person responsible named at the beginning. You will only incur transmission costs according to the basic rates. Upon receipt of your objection, the use of your email address for advertising purposes will be discontinued immediately.

7.3 Klaviyo

Our email newsletters and other promotional email communications are sent via this provider: Klaviyo, Inc., 125 Summer St., Ste 600, Boston, MA 02110, USA.

Based on our legitimate interest in effective and user-friendly email marketing, we pass on the data you provided during registration to this provider in accordance with Art. 6 (1) (f) GDPR so that they can send emails on our behalf.

Subject to your express consent in accordance with Art. 6 (1) (a) GDPR, the provider also conducts a statistical evaluation of the success of email campaigns using web beacons or tracking pixels in the emails sent, which can measure opening rates and specific interactions with the content of the newsletter. In doing so, terminal device information (e.g., time of access, IP address, browser type, and operating system) is also collected and evaluated, but not merged with other data sets.

You can revoke your consent to email tracking at any time with future effect.

We have concluded a data processing agreement with the provider that protects the data of our website visitors and prohibits its disclosure to third parties.

For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.

7.4 Product availability notification by email

For items that are temporarily unavailable, you can sign up to receive email notifications when they become available. We will send you a one-time email notification when the item you have selected becomes available. The only mandatory information required to send this notification is your email address. The provision of further data is voluntary and may be used to address you personally. We use the double opt-in procedure for sending emails, which ensures that you will only receive a notification once you have expressly confirmed your consent by clicking on a verification link sent to the email address you provided.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) (a) GDPR. We store your IP address as entered by your Internet service provider (ISP) as well as the date and time of registration so that we can trace any possible misuse of your email address at a later date. The data we collect when you register for our email notification service regarding product availability will be used strictly for this purpose.

You can unsubscribe from availability notifications at any time by sending a message to the person responsible mentioned above. Once you have unsubscribed, your email address will be immediately deleted from our mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this scope, which is permitted by law and about which we inform you in this statement.

7.5 Shopping cart reminders via email

If you cancel your purchase with us before completing your order, you have the option of receiving a one-time email reminder of the contents of your virtual shopping cart.

The only mandatory information required to send this reminder is your email address. The provision of further data is voluntary and may be used to address you personally. We use the double opt-in procedure for sending emails, which ensures that you will only receive a notification once you have expressly confirmed your consent by clicking on a verification link sent to the email address you provided.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) (a) GDPR for the purpose of sending a shopping cart reminder. In doing so, we store your IP address entered by your Internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data collected by us when you register for our email notification service will be used strictly for the intended purpose.

You can unsubscribe from shopping cart reminders at any time by sending a message to the person responsible mentioned above. Once you have unsubscribed, your email address will be immediately deleted from our mailing list, unless you have expressly consented to further use of your data or we reserve the right to use your data in other ways that are permitted by law and about which we inform you in this statement.

8) Data processing for order fulfillment

8.1 Insofar as necessary for the execution of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the contracted transport company and the contracted credit institution in accordance with Art. 6 para. 1 lit. b GDPR.

If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we will process the contact details you provided when placing your order in order to inform you personally in accordance with our legal information obligations under Art. 6 (1) (c) GDPR. Your contact details will be used strictly for the purpose of communicating updates owed by us and will only be processed by us to the extent necessary for the respective information.

To process your order, we also work with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data is transferred to these service providers in accordance with the following information.

8.2 In order to fulfill our contractual obligations to our customers, we work with external shipping partners. We pass on your name, delivery address, and, if necessary for delivery, your telephone number to a shipping partner selected by us exclusively for the purpose of delivering goods (Art. 6 (1) (b) GDPR).

8.3 Transfer of personal data to shipping service providers

- US Postal Service

As a transport service provider, we use the following provider: Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn, Germany

We will pass on your email address and/or telephone number to the supplier in accordance with Art. 6 (1) (a) GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or notifying you of delivery, provided that you have given your express consent to this during the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to the supplier for the purpose of delivery in accordance with Art. 6 (1) lit. b GDPR. The data will only be passed on if this is necessary for the delivery of the goods. In this case, it is not possible to coordinate the delivery date with the supplier in advance or to notify you of the delivery.

Consent may be revoked at any time with future effect by contacting the controller or provider specified above.
- DHL

As a transport service provider, we use the following provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany

We will pass on your email address and/or telephone number to the supplier in accordance with Art. 6 (1) (a) GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or notifying you of delivery, provided that you have given your express consent to this during the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to the supplier for the purpose of delivery in accordance with Art. 6 (1) lit. b GDPR. The data will only be passed on if this is necessary for the delivery of the goods. In this case, it is not possible to coordinate the delivery date with the supplier in advance or to notify you of the delivery.

Consent may be revoked at any time with future effect by contacting the controller or provider specified above.
- DHL Express

As a transport service provider, we use the following provider: DHL Express Germany GmbH, Heinrich-Brüning-Str. 5, 53113 Bonn, Germany

We will pass on your email address and/or telephone number to the supplier in accordance with Art. 6 (1) (a) GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or to notify you of delivery, provided that you have given your express consent to this during the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to the supplier for the purpose of delivery in accordance with Art. 6 (1) (b) GDPR. The data will only be passed on if this is necessary for the delivery of the goods. In this case, it is not possible to coordinate the delivery date with the supplier in advance or to notify you of the delivery.

Consent may be revoked at any time with future effect by contacting the controller or provider specified above.
- DHL Express Austria

As a transport service provider, we use the following provider: DHL Express (Austria) GmbH, Am Europlatz 2 (Building G), 1120 Vienna

We will pass on your email address and/or telephone number to the supplier in accordance with Art. 6 (1) (a) GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or notifying you of delivery, provided that you have given your express consent to this during the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to the supplier for the purpose of delivery in accordance with Art. 6 (1) (b) GDPR. The data will only be passed on if this is necessary for the delivery of the goods. In this case, it is not possible to coordinate the delivery date with the supplier in advance or to notify you of the delivery.

Consent may be revoked at any time with future effect by contacting the controller or provider specified above.
- DHL Freight

As a transport service provider, we use the following provider: DHL Freight GmbH, Godesberger Allee 102-104, 53175 Bonn, Germany

We will pass on your email address and/or telephone number to the supplier in accordance with Art. 6 (1) (a) GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or notifying you of delivery, provided that you have given your express consent to this during the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to the supplier for the purpose of delivery in accordance with Art. 6 (1) lit. b GDPR. The data will only be passed on if this is necessary for the delivery of the goods. In this case, it is not possible to coordinate the delivery date with the supplier in advance or to notify you of the delivery.

Consent may be revoked at any time with future effect by contacting the controller or provider specified above.

8.4  Use of payment service providers (payment services)

- Amazon Pay

This website offers one or more online payment methods from the following provider: Amazon Payments Europe s.c.a., 38 avenue J.F. Kennedy, L-1855 Luxembourg

If you select a payment method from the provider that requires advance payment (such as credit card payment), your payment details provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR. In this case, your data will only be passed on for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.
- Apple Pay

If you choose the "Apple Pay" payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment will be processed via the "Apple Pay" function on your iOS, watchOS, or macOS device by debiting a payment card stored with "Apple Pay." Apple Pay uses security features built into your device's hardware and software to protect your transactions. To authorize a payment, you must enter a code that you have previously set and verify your identity using the Face ID or Touch ID feature on your device.

For the purpose of payment processing, the information you provide during the ordering process, along with information about your order, will be transmitted to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before transmitting the data to the payment service provider of the payment card stored in Apple Pay for the purpose of processing the payment. Encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm that the payment was successful.

If personal data is processed in the course of the transfers described above, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 (1) (b) GDPR.

Apple stores anonymized transaction data, including the approximate purchase amount, approximate date and time, and whether the transaction was successful. Anonymization completely eliminates any personal reference. Apple uses the anonymized data to improve Apple Pay and other Apple products and services.

When you use Apple Pay on your iPhone or Apple Watch to complete a purchase you made using Safari on your Mac, your Mac and the authorization device communicate via an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that can be used to identify you. You can disable the ability to use Apple Pay on your Mac in your iPhone settings. Go to Wallet & Apple Pay and turn off Allow Payments on Mac.

Further information on data protection with Apple Pay can be found at the following Internet address: https://support.apple.com/en-us/HT203027
- EPS transfer

This website offers one or more online payment methods from the following provider: PSA Payment Services Austria GmbH, Handelskai 92, Gate 2, 1200 Vienna, Austria.

If you select a payment method from the provider that requires advance payment (such as credit card payment), your payment details provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR. In this case, your data will only be passed on for the purpose of payment processing with the provider and only to the extent necessary for this purpose.
- giropay

This website offers one or more online payment methods from the following provider: paydirekt GmbH, Stephanstr. 14-16, 60313 Frankfurt am Main, Germany

If you select a payment method from the provider that requires advance payment (such as credit card payment), your payment details provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR. In this case, your data will only be passed on for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.
- Google Pay

If you choose the "Google Pay" payment method from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), payment will be processed via the "Google Pay" application on your mobile device running at least Android 4.4 ("KitKat") and equipped with NFC functionality by debiting a payment card stored with Google Pay or a payment system verified there (e.g., PayPal). To approve a payment via Google Pay in excess of €25, you must first unlock your mobile device using the verification method you have set up (e.g., facial recognition, password, fingerprint, or pattern).

For the purpose of payment processing, the information you provide during the ordering process, along with information about your order, will be forwarded to Google. Google will then transmit your payment information stored in Google Pay to the originating website in the form of a one-time transaction number, which is used to verify that the payment has been made. This transaction number does not contain any information about the actual payment details of your payment method stored in Google Pay, but is created and transmitted as a one-time valid numeric token. For all transactions via Google Pay, Google acts solely as an intermediary for processing the payment. The transaction is carried out exclusively between the user and the originating website by debiting the payment method stored in Google Pay.

If personal data is processed in the course of the transfers described above, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 (1) (b) GDPR.

Google reserves the right to collect, store, and evaluate certain transaction-specific information for each transaction made via Google Pay. This includes the date, time, and amount of the transaction, the merchant's location and description, a description of the goods or services purchased provided by the merchant, photos you have attached to the transaction, the name and email address of the seller and buyer or sender and recipient, the payment method used, your description of the reason for the transaction, and, if applicable, the offer associated with the transaction.

According to Google, this processing is carried out exclusively in accordance with Art. 6 (1) (f) GDPR on the basis of the legitimate interest in proper accounting, the verification of transaction data, and the optimization and maintenance of the Google Pay service.

Google also reserves the right to combine the processed transaction data with other information collected and stored by Google when using other Google services.

The Google Pay Terms of Service can be found here:

https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=en
Further information on data protection at Google Pay can be found at the following Internet address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacy notice&ldl=en
- iDeal

This website offers one or more online payment methods from the following provider: Currence Holding BV, Beethovenstraat 300 Amsterdam, Netherlands

If you select a payment method from the provider that requires advance payment (such as credit card payment), your payment details provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR. In this case, your data will only be passed on for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.
- Klarna

This website offers one or more online payment methods from the following provider: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden.

If you select a payment method from the provider that requires advance payment (such as credit card payment), your payment details provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR. In this case, your data will only be passed on for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.

When selecting a payment method where the provider makes an advance payment (such as purchase on account, installment purchase, or direct debit), you will also be asked to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, and, if applicable, details of an alternative payment method) during the ordering process.

In order to protect our legitimate interest in determining the solvency of our customers, we forward this data to the provider for the purpose of a credit check in accordance with Art. 6 (1) lit. f GDPR. The provider checks whether the payment option you have selected can be granted with regard to payment and/or bad debt risks on the basis of the personal data you have provided and other data (such as shopping cart, invoice amount, order history, payment history).

In addition to internal criteria in accordance with Art. 6 (1) (f) GDPR, identity and creditworthiness information from the following credit agencies may also be included in the decision-making process when reviewing applications:

https://cdn.klarna.com/1.0/shared/content/legal/terms/0/en_us/credit_rating_agencies

The credit report may contain probability values (so-called score values). Insofar as score values are included in the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things, but not exclusively, are included in the calculation of the score values.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.
- PayPal

This website offers one or more online payment methods from the following provider: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

If you select a payment method from the provider that requires advance payment, your payment details provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR. In this case, your data will only be passed on for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.

If you select a payment method that requires us to make an advance payment, you will also be asked to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, and, if applicable, details of an alternative payment method) during the ordering process.

In such cases, in order to protect our legitimate interest in determining your solvency, we will forward this data to the provider for the purpose of a credit check in accordance with Art. 6 (1) (f) GDPR. The provider checks whether the payment option you have selected can be granted with regard to payment and/or default risks on the basis of the personal data you have provided and other data (such as shopping cart, invoice amount, order history, payment history).

The credit report may contain probability values (so-called score values). Insofar as score values are included in the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things, but not exclusively, are included in the calculation of the score values.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.
- PayPal Checkout

This website uses PayPal Checkout, an online payment system from PayPal that consists of PayPal's own payment methods and local payment methods from third-party providers.

When paying via PayPal, credit card via PayPal, direct debit via PayPal, or—if offered—"Pay Later" via PayPal, we will forward your payment details to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") for the purpose of payment processing. The transfer is carried out in accordance with Art. 6 (1) (b) GDPR and only to the extent necessary for payment processing.

PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or – if offered – "Pay later" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 (1) lit. f GDPR on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check in relation to the statistical probability of default for the purpose of deciding whether to provide the respective payment method. The credit check may contain probability values (so-called score values). Insofar as score values are included in the result of the credit check, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things, is included in the calculation of the score values. You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.

If the PayPal payment method "purchase on account" is available and selected, your payment details will first be transmitted to PayPal to prepare the payment, whereupon PayPal will forward them to Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin ("Ratepay") to execute the payment. The legal basis for this is Art. 6 (1) (b) GDPR. In this case, RatePay will carry out an identity and credit check in its own name to determine your solvency in accordance with the principle mentioned above and will pass on your payment details to credit agencies on the basis of its legitimate interest in determining your solvency in accordance with Art. 6 (1) (f) GDPR. A list of the credit agencies that Ratepay can use can be found here: https://www.ratepay.com/legal-payment-credit-agencies/

When using the payment method of a local third-party provider, your payment details will first be passed on to PayPal in accordance with Art. 6 (1) (b) GDPR in order to prepare the payment. Depending on your selection of an available local payment method, PayPal will then transfer your payment details to the relevant provider in accordance with Art. 6 (1) (b) GDPR in order to execute the payment:

- Apple Pay (Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland)
- Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland)
- iDeal (Currence Holding BV, Beethovenstraat 300 Amsterdam, Netherlands)
- bancontact (Bancontact Payconiq Company, Rue d'Arlon 82, 1040 Brussels, Belgium)
- blik (Polski Standard Płatności sp. z o.o., ul. Czerniakowska 87A, 00-718 Warsaw, Poland)
- eps (PSA Payment Services Austria GmbH, Handelskai 92, Gate 2
1200 Vienna, Austria)
- MyBank (PRETA S.A.S, 40 Rue de Courcelles, F-75008 Paris, France)
- Przelewy24 (PayPro SA, Kanclerska 15A, 60-326 Poznań, Poland)

For further information on data protection, please refer to PayPal's privacy policy: https://www.paypal.com/en/legalhub/paypal/privacy-full
- Shopify Payments

This website offers one or more online payment methods from the following provider: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

If you select a payment method from the provider that requires advance payment (such as credit card payment), your payment details provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR. In this case, your data will only be passed on for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.

9) Online marketing

ADCELL Partner Program Affiliate

We participate in the affiliate program of the following provider: Firstlead GmbH, Rosenfelder St. 15-16, 10315 Berlin, Germany

In this context, we have placed links on our website that lead to offers on the provider's or third-party websites ("partner sites").

To measure the success of an affiliate link, evaluate orders generated via such a link, and settle commission payments accordingly, the provider uses cookies and/or comparable technologies, which are generally set on the partner sites and for which we are not responsible in terms of data protection law. In doing so, the provider also regularly processes the IP address and, if necessary, other terminal device information.

All processing described above, in particular the reading or storage of information on the device you are using, will only take place if you have given your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by using the cookie consent management options on the partner sites.

10) Web analytics services

Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables analysis of your use of our website.

By default, when you visit the website, Google Analytics sets 4 cookies, which are stored as small text files on your device and collect certain information. This information includes your IP address, which is truncated by Google to exclude any direct personal references.

The information is transferred to Google servers and processed there. This may also involve transfers to Google LLC, which is based in the USA.

Google uses the information collected on our behalf to evaluate your use of the website, compile reports on website activity for us, and provide other services related to website and internet usage. The IP address transmitted by your browser within the scope of Google Analytics and shortened is not merged with other Google data. The data collected within the scope of Google Analytics 4 is stored for a period of two months and then deleted.

All processing described above, in particular the setting of cookies on the device used, will only take place if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to our website. You can revoke your consent at any time with future effect. To exercise your right of revocation, please deactivate this service using the "Cookie Consent Tool" provided on the website.

We have entered into a data processing agreement with Google that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

Further legal information about Google Analytics 4 can be found at https://business.safety.google/intl/en/privacy/, https://policies.google.com/privacy?hl=en&gl=en and under https://policies.google.com/technologies/partner-sites

Demographic characteristics
Google Analytics 4 uses the special "demographic characteristics" function and can use it to generate statistics that provide information about the age, gender, and interests of website visitors. This is done by analyzing advertising and information from third-party providers. This allows target groups for marketing activities to be identified. However, the data collected cannot be assigned to a specific person and is deleted after being stored for a period of two months.

Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google may analyze your usage behavior across devices and create database models, including for cross-device conversions, subject to your consent to the use of Google Analytics in accordance with Art. 6 (1) (a) GDPR. We do not receive any personal data from Google, only statistics. If you want to stop cross-device analysis, you can disable the "Personalized Advertising" feature in your Google Account settings. To do so, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=en
Further information about Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=en

user IDs
As an extension to Google Analytics 4, the "UserIDs" function can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 (1) (a) GDPR, have set up an account on this website, and log in to this account on different devices, your activities, including conversions, can be analyzed across devices.

Collection of data provided by users
In order to improve the analysis results for users whose contact details we have obtained in the course of business or business-related relationships, we use the function of "collecting data provided by users."
Subject to your express consent in accordance with Art. 6 (1) (a) GDPR, we will electronically transmit one or more files containing aggregated customer data relating to you (primarily your email address and telephone number) to Google as part of this function. Google does not have access to clear data, but automatically encrypts the information in the customer files during the transfer process using a special algorithm. The encrypted information can then only be used by Google to assign it to existing Google accounts that the data subjects have set up.
Processing serves to refine measurement data, improves cross-device user tracking, and enables the integration of analysis results into Google Ads' advertising personalization and conversion tracking features.
You can revoke your consent to us at any time with future effect. Further information on Google's data protection measures regarding the transfer of customer data can be found here: https://support.google.com/google-ads/answer/6334160?hl=en&ref_topic=10550182

For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.

11) Retargeting/Remarketing and Conversion Tracking

11.1 Meta Pixel with enhanced data matching

Within our online offering, we use the "Meta Pixel" service from the following provider in the extended data matching mode: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Meta").

If a user clicks on an advertisement placed by us on Facebook or Instagram, "Meta Pixel" adds a parameter to the URL of our linked page. This URL parameter is then entered into the user's browser after redirection by a cookie set by our linked page itself. In addition, this cookie collects specific customer data, such as the email address, which we collect on our website linked to the Facebook or Instagram ad during processes such as purchases, account logins, or registrations (extended data matching). The cookie is then read and enables the transmission of data, including specific customer data, to Meta.

We use "Meta Pixel" with extended data matching to make our advertisements (so-called "ads") on Facebook and/or Instagram more effective and to ensure that they correspond to the interests of users or have certain characteristics (e.g. interests in certain topics or products, which are determined based on the websites visited), which we transmit to Meta (so-called "Custom Audiences").

In addition, we analyze the effectiveness of our advertisements by tracking whether users were redirected to our website after clicking on an advertisement (conversion). Compared to the standard version of "Meta Pixel," the advanced data matching feature helps us better measure the effectiveness of our advertising campaigns by capturing more attributed conversions.

All transmitted data is stored and processed by Meta so that it can be assigned to the respective user profile and Meta can use the data for its own advertising purposes in accordance with Meta's data use policies (https://www.facebook.com/about/privacy/). The data may enable Meta and its partners to display ads on and outside of Facebook.

All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

The information generated by Meta is usually transferred to a Meta server and stored there; in this context, it may also be transferred to Meta Platforms Inc. servers in the USA.

For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.

11.2 Criteo

This website uses retargeting technology from the following provider: Criteo SA, 32 Rue Blanche, 75009 Paris, France

This enables us to target visitors to our website with personalized, interest-based advertising who have already shown interest in our shop and our products. The advertising material is displayed on the basis of a cookie-based analysis of previous and current usage behavior.

In cases of retargeting technology, a cookie is stored on your computer or mobile device to collect pseudonymized data about your interests and thus tailor advertising to the stored information. These cookies are small text files that are stored on your computer or mobile device. This allows you to see advertising that is highly likely to match your product and information interests.

All of the processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. Without this consent, retargeting technology will not be used during your visit to the website.

You may revoke your consent at any time with future effect. To exercise your right of revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.

11.3 Dynamic Yield

This website uses retargeting technology from the following provider: Dynamic Yield Ltd., Highlands House, Basingstoke Road, Spencers Wood, Reading, Berkshire, England RG7 1NT

This enables us to target visitors to our website with personalized, interest-based advertising who have already shown interest in our shop and our products. The advertising material is displayed on the basis of a cookie-based analysis of previous and current usage behavior.

In cases of retargeting technology, a cookie is stored on your computer or mobile device to collect pseudonymized data about your interests and thus tailor advertising to the stored information. These cookies are small text files that are stored on your computer or mobile device. This allows you to see advertising that is highly likely to match your product and information interests.

All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, retargeting technology will not be used during your visit to the website.

You may revoke your consent at any time with future effect. To exercise your right of revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.

When data is transferred to the provider's location, an adequate level of data protection is guaranteed by an adequacy decision of the European Commission.

11.4Google Ads remarketing

This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

To this end, Google places a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you have visited. Any further data processing only takes place if you have agreed to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalize the ads you see on the web. In this case, if you are logged into Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, your personal data will be temporarily linked to Google Analytics data by Google in order to form target groups. When using Google Ads Remarketing, personal data may also be transferred to the servers of Google LLC. in the USA.

All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, retargeting technology will not be used during your visit to the website.

You may revoke your consent at any time with future effect. To exercise your right of revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.

For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.

Details about the processing initiated by Google and Google's handling of website data can be found here: https://policies.google.com/technologies/partner-sites

Further information on Google's privacy policy can be found here: https://business.safety.google/intl/en/privacy/ and https://www.google.de/policies/privacy/

11.5 Microsoft Advertising

This website uses retargeting technology from the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA

This enables us to target visitors to our website with personalized, interest-based advertising who have already shown interest in our shop and our products. The advertising material is displayed on the basis of a cookie-based analysis of previous and current usage behavior.

In cases of retargeting technology, a cookie is stored on your computer or mobile device to collect pseudonymized data about your interests and thus tailor advertising to the stored information. These cookies are small text files that are stored on your computer or mobile device. This allows you to see advertising that is highly likely to match your product and information interests.

All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, retargeting technology will not be used during your visit to the website.

You may revoke your consent at any time with future effect. To exercise your right of revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.

For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.

11.6 This website uses retargeting technology from the following provider: targeting360 GmbH, Gredinger Str. 24a, 90453 Nuremberg, Germany.

This enables us to target visitors to our website with personalized, interest-based advertising who have already shown interest in our shop and our products. The advertising material is displayed on the basis of a cookie-based analysis of previous and current usage behavior, but no personal data is stored. In cases of retargeting technology, a cookie is stored on your computer or mobile device to collect pseudonymized data about your interests and thus tailor the advertising individually to the stored information. These cookies are small text files that are stored on your computer or mobile device. This allows you to see advertising that is highly likely to match your product and information interests.

All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, retargeting technology will not be used during your visit to the website.

You may revoke your consent at any time with future effect. To exercise your right of revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.

11.7 Google Ads conversion tracking

This website uses the online advertising program "Google Ads" and, as part of Google Ads, conversion tracking from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising material (known as Google Adwords). We can determine how successful the individual advertising measures are in relation to the data from the advertising campaigns. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you, and to achieve a fair calculation of the advertising costs incurred.

The cookie for conversion tracking is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

When using Google Ads, personal data may also be transferred to the servers of Google LLC. in the USA.

Details about the processing initiated by Google Ads conversion tracking and Google's handling of website data can be found here: https://policies.google.com/technologies/partner-sites

All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

You can also permanently opt out of Google Ads Conversion Tracking cookies by downloading and installing the browser plug-in available from Google at the following link:
https://support.google.com/My-Ad-Center-Help/answer/12155656?hl=en

In order to target users whose data we have obtained in the course of business or business-related relationships with advertising that is even more relevant to their interests, we use a customer matching feature within Google Ads. To do this, we electronically transmit one or more files containing aggregated customer data (primarily email addresses and telephone numbers) to Google. Google does not receive access to clear data, but automatically encrypts the information in the customer files during the transfer process using a special algorithm. The encrypted information can then only be used by Google to assign it to existing Google accounts that the data subjects have set up. This enables personalized advertising to be displayed across all Google services linked to the respective Google account.

Customer data will only be transferred to Google if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke this consent at any time with future effect. Further information on Google's data protection measures in relation to the customer matching function can be found here: https://support.google.com/google-ads/answer/6334160?hl=en&ref_topic=10550182
Google's privacy policy can be viewed here: https://business.safety.google/intl/en/privacy/ and https://www.google.de/policies/privacy/

For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.

11.8 Google Marketing Platform

This website uses the online marketing tool Google Marketing Platform from the operator Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("GMP").

GMP uses cookies to display ads that are relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads multiple times. Google uses a cookie ID to track which ads are displayed in which browser, thereby preventing them from being displayed multiple times. In addition, GMP can use cookie IDs to track conversions related to ad requests. This is the case, for example, when a user sees a GMP ad and later visits the advertiser's website using the same browser and makes a purchase through that website. According to Google, GMP cookies do not contain any personal information.
Due to the marketing tools used, your browser automatically establishes a direct connection to Google's server.

We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you as follows, based on our knowledge: By integrating GMP, Google receives information that you have accessed the relevant part of our website or clicked on one of our ads. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider may obtain and store your IP address. When using GMP, personal data may also be transferred to the servers of Google LLC. in the USA.

All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the "Cookie Consent Tool" provided on the website.

For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.

The privacy policy of GMP by Google can be found here: https://business.safety.google/intl/en/privacy/ and https://www.google.de/policies/privacy/

11.9 guenstiger.de Sales Radar

This website uses conversion tracking technology from the following provider: guenstiger.de GmbH, Deichstr. 34, 20459 Hamburg, Germany.

If you have accessed our website via an advertisement on the provider's domain, the success of the advertisement can be tracked using cookies and/or comparable technologies (tracking pixels, web beacons, pings, or HTTP requests).

For this purpose, certain device and browser information, including your IP address, is read using tracking technology in order to record and evaluate predefined user actions (e.g., completed transactions, leads, search queries on the website, visits to product pages). This enables us to compile statistics on usage behavior on our website after redirection from an advertisement, which we use to optimize our offering.
All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

11.10 Microsoft Advertising Universal Event Tracking

This website uses conversion tracking technology from the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA

For the use of Universal Event Tracking, a tag is stored on every page of our website that interacts with the conversion cookie set by Microsoft. This interaction makes user behavior on our website traceable and sends the information collected in this way to Microsoft. The purpose of this is to enable certain predefined goals, such as purchases or leads, to be statistically recorded and evaluated in order to tailor the focus and content of our offers to better match users' interests. The tags are not used to personally identify users at any time.

All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. Without this consent, retargeting technology will not be used during your visit to the website.

You may revoke your consent at any time with future effect. To exercise your right of revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.

For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.

12) Page functionalities

12.1 Facebook plugins

Our website uses plugins from the social network of the following provider: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

These plugins enable direct interaction with content on the social network.

To increase the protection of your data when visiting our website, the plugins are initially deactivated and integrated into the page using a so-called "2-click" or "Shariff" solution.

This integration ensures that when a page on our website containing such plugins is accessed, no connection is established with the provider's servers.

Only when you activate the plugins and thereby give your consent to the data transfer in accordance with Art. 6 (1) (a) GDPR will your browser establish a direct connection to the provider's servers. Regardless of whether you are logged in to an existing user profile, information about your device (including your IP address), your browser, and your page history will be transmitted to the provider to a certain extent and may be further processed there.

If you are logged into an existing user profile on the provider's social network, information about interactions carried out via the plugins will also be published there and displayed to your contacts.
You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. However, the revocation has no effect on the data that has already been transferred to the provider.

Data may also be transferred to: Meta Platforms Inc., USA

We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.

12.2 Instagram plugins

Our website uses plugins from the social network of the following provider: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

These plugins enable direct interaction with content on the social network.

To increase the protection of your data when visiting our website, the plugins are initially deactivated and integrated into the page using a so-called "2-click" or "Shariff" solution.

This integration ensures that when a page on our website containing such plugins is accessed, no connection is established with the provider's servers.

Only when you activate the plugins and thereby give your consent to the data transfer in accordance with Art. 6 (1) (a) GDPR will your browser establish a direct connection to the provider's servers. Regardless of whether you are logged in to an existing user profile, information about your device (including your IP address), your browser, and your page history will be transmitted to the provider to a certain extent and may be further processed there.

If you are logged into an existing user profile on the provider's social network, information about interactions carried out via the plugins will also be published there and displayed to your contacts.
You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. However, the revocation has no effect on the data that has already been transferred to the provider.

Data may also be transferred to: Meta Platforms Inc., USA

We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.

12.3 Pinterest plugins

Our website uses plugins from the social network of the following provider: Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland

These plugins enable direct interaction with content on the social network.

To increase the protection of your data when visiting our website, the plugins are initially deactivated and integrated into the page using a so-called "2-click" or "Shariff" solution.

This integration ensures that when a page on our website containing such plugins is accessed, no connection is established with the provider's servers.

Only when you activate the plugins and thereby give your consent to the data transfer in accordance with Art. 6 (1) (a) GDPR will your browser establish a direct connection to the provider's servers. Regardless of whether you are logged in to an existing user profile, information about your device (including your IP address), your browser, and your page history will be transmitted to the provider to a certain extent and may be further processed there.

If you are logged into an existing user profile on the provider's social network, information about interactions carried out via the plugins will also be published there and displayed to your contacts.
You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. However, the revocation has no effect on the data that has already been transferred to the provider.

Data may also be transferred to: Pinterest Inc., USA

We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

For the transfer of data to the USA, the provider refers to standard contractual clauses of the European Commission, which are intended to ensure compliance with European data protection standards.

12.4 Vimeo

This website uses plugins to display and play videos from the following provider: Vimeo.com, Inc., 330 West 34th Street, 10th Floor, New York, NY 10001, USA

When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the provider's servers in order to load the plugin. In doing so, certain information, including your IP address, is transmitted to the provider.

When embedded videos are played via the plugin, the provider also uses cookies to collect information about user behavior, compile playback statistics, and prevent misuse.

If you are logged into a user account with the provider while visiting the site, your data will be directly assigned to your account when you click on a video. If you do not want this assignment to your account, you must log out before clicking the play button.

All of the aforementioned processing, in particular the setting of cookies for reading information on the device used, will only take place if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service via the "Cookie Consent Tool" provided on the website.

For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.

12.5 YouTube

This website uses plugins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transferred to: Google LLC., USA

When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the provider's servers at the latest when the video is played in order to load the content. Certain information, including your IP address, is transmitted to the provider in the process.

When embedded videos are played via the plugin, the provider also uses cookies to collect information about user behavior, compile playback statistics, and prevent misuse.

If you are logged into a user account with the provider while visiting the site, your data will be directly assigned to your account when you click on a video. If you do not want this assignment to your account, you must log out before clicking the play button.

All of the aforementioned processing, in particular the setting of cookies for reading information on the device used, will only take place if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service via the "Cookie Consent Tool" provided on the website.

For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.

12.6 Sign in with Amazon

On our website, we provide a single sign-on function from the following provider: Amazon EU S.a. r.l., 38 avenue John F. Kennedy, L-1855 Luxembourg

In addition to transferring data to the above-mentioned provider location, data may also be transferred to: Amazon.com Inc., USA

If you have an account with the provider, you can log in with these account details to create a user account or register on our website.

When you visit this page, this login function can establish a direct connection between your browser and the provider's servers, even if you do not have an account with the provider or are not logged in to one. This provides the provider with information that you have visited our site. The information collected in this regard (including your IP address, if applicable) is transmitted directly from your browser to a server belonging to the provider and stored there. However, the information is not used to identify you personally and is not passed on to third parties.

These data processing operations are carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in a user-friendly and interactive design of our online presence.

If you click on the login button to register on our website using your account details, the provider will only transfer the general and publicly accessible information stored in your account (user ID, name, address, email address, age, and gender) to us on the basis of your express consent in accordance with Art. 6 (1) (a) GDPR.

We store and use the data transmitted by the provider to set up a user account with the necessary data (title, first name, last name, address data, country, email address, date of birth), provided that you have released this data to the provider. Conversely, based on your consent, data (e.g., information about your surfing or purchasing behavior) can be transferred by us to your account with the provider.

The consent given can be revoked at any time with future effect.

For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.

12.7 Google Customer Reviews (formerly Google Certified Dealer Program)

We work with Google as part of the "Google Customer Reviews" program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). This program gives us the opportunity to collect customer reviews from users of our website. After making a purchase on our website, you will be asked if you would like to participate in an email survey from Google.

If you give your consent in accordance with Art. 6 (1) (a) GDPR, we will forward your email address to Google. You will receive an email from Google Customer Reviews asking you to rate your shopping experience on our website. The review you submit will then be combined with our other reviews and displayed in our Google Customer Reviews logo and in our Merchant Center dashboard. Your review will also be used for Google seller ratings. When using Google Customer Reviews, personal data may also be transferred to the servers of Google LLC. in the USA.

You can revoke your consent at any time by sending a message to the data controller or to Google.

For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.

Further information on Google's privacy policy can be found here: https://business.safety.google/intl/en/privacy/

13) Tools and other items

13.1 DATEV

We use the cloud-based accounting software service provided by the following provider for our accounting: DATEV eG, Paumgartnerstr. 6-14, 90429 Nuremberg, Germany.

The provider processes incoming and outgoing invoices and, if necessary, our company's bank transactions in order to automatically record invoices, match them to transactions, and use them to generate financial accounting in a semi-automated process.

If personal data is also processed in this context, the processing is based on our legitimate interest in the efficient organization and documentation of our business processes in accordance with Art. 6 (1) (f) GDPR.
- pathway solutions

For accounting purposes, we use the cloud-based accounting software service provided by the following provider: pathway solutions gmbh, c/o ba tax gmbh, Alstertwiete 3, 20099 Hamburg, Germany.

The provider processes incoming and outgoing invoices and, if necessary, our company's bank transactions in order to automatically record invoices, match them to transactions, and use them to generate financial accounting in a semi-automated process.

If personal data is also processed in this context, the processing is based on our legitimate interest in the efficient organization and documentation of our business processes in accordance with Art. 6 (1) lit. f GDPR.
- Xentral ERP

We use the cloud-based accounting software service provided by the following provider for our accounting: Xentral ERP Software GmbH, Fuggerstraße 11, 86150 Augsburg, Germany.

The provider processes incoming and outgoing invoices and, if necessary, our company's bank transactions in order to automatically record invoices, match them to transactions, and use them to generate financial accounting in a semi-automated process.

If personal data is also processed in this context, the processing is carried out on the basis of our legitimate interest in the efficient organization and documentation of our business processes in accordance with Art. 6 (1) lit. f GDPR.

13.2 Cookie consent tool

This website uses a so-called "cookie consent tool" to obtain effective user consent for cookies and cookie-based applications that require consent. The "cookie consent tool" is displayed to users when they visit the website in the form of an interactive user interface, on which consent for certain cookies and/or cookie-based applications can be given by ticking a box. When using the tool, all cookies/services requiring consent are only loaded if the respective user grants the corresponding consent by checking the box. This ensures that such cookies are only set on the user's device if consent has been granted.

The tool sets technically necessary cookies to store your cookie preferences. Personal user data is not processed in this process.

If, in individual cases, the purpose of storage, assigning, or logging cookie settings, this is done in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in legally compliant, user-specific, and user-friendly consent management for cookies and, consequently, in the legally compliant design of our website.

Another legal basis for processing is Art. 6 (1) (c) GDPR. As the controller, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.

Where necessary, we have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

Further information about the operator and the settings options for the cookie consent tool can be found directly in the corresponding user interface on our website.

13.3 Channable

This website uses Channable, an online marketing tool from ProductImpulse BV, Kromme Nieuwegracht 66, 3512 HL Utrecht, Netherlands. Its use is based on Art. 6 (1) (f) GDPR. Channable uses cookies, which are text files stored on your computer that enable analysis of your use of the website. The information generated by the cookie about your use of the website, such as browser type/version, referrer URL (the previously visited page), host name of the accessing computer (IP address), time of the server request, is usually transferred to a Channable server in Germany and stored there. The IP address transmitted by your browser within the scope of Channable is not merged with other data from Channable. In addition, the IP address is only temporarily stored by Channable for a short period of time (usually a maximum of 24 hours) and then made unrecognizable. The temporary storage is used exclusively to detect possible click fraud (bot detection).

On behalf of the operator of this website, Channable will use this information to evaluate the performance of connected online marketing channels such as idealo.de or Google Shopping. You can prevent the storage of cookies by adjusting your browser software settings accordingly. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Channable and the processing of this data by Channable by using the opt-out option available at the following link: www.channelpilot.de/optout. In this case, an opt-out cookie will be set to prevent the future collection of your data when you visit this website. The opt-out cookie only applies to the browser you last used. If you delete the cookies in this browser, you will need to set the opt-out cookie again.

For more information about data protection in connection with Channable, please visit https://www.channable.com/privacy-policy

To the extent required by law, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 (1) (a) GDPR. You may revoke your consent at any time with effect for the future. To exercise your right of revocation, please follow the procedure for objecting described above.

14) Rights of the data subject

14.1 The applicable data protection law grants you the following rights as a data subject (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the legal basis cited for the respective conditions for exercising these rights:

  • Right to information pursuant to Art. 15 GDPR;
  • Right to rectification pursuant to Art. 16 GDPR;
  • Right to erasure pursuant to Art. 17 GDPR;
  • Right to restriction of processing pursuant to Article 18 GDPR;
  • Right to information pursuant to Art. 19 GDPR;
  • Right to data portability pursuant to Art. 20 GDPR;
  • Right to withdraw consent granted in accordance with Art. 7(3) GDPR;
  • Right to lodge a complaint pursuant to Art. 77 GDPR.

14.2 RIGHT OF APPEAL

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST AS PART OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA IN QUESTION. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, fundamental rights and freedoms, or if the processing serves to assert, exercise, or defend legal claims.

IF WE PROCESS YOUR PERSONAL DATA FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE YOUR RIGHT TO OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA IN QUESTION FOR DIRECT MARKETING PURPOSES.

15) Duration of storage of personal data

The duration of the storage of personal data is determined on the basis of the respective legal basis, the purpose of processing and, if relevant, additionally on the basis of the respective statutory retention period (e.g., commercial and tax law retention periods).

When processing personal data on the basis of explicit consent in accordance with Art. 6 (1) (a) GDPR, the data concerned will be stored until you revoke your consent.

If there are statutory retention periods for data that is processed within the scope of legal or quasi-legal obligations on the basis of Art. 6 (1) (b) GDPR, this data will be routinely deleted after the retention periods have expired, provided that it is no longer required for the fulfillment or initiation of a contract and/or we no longer have a legitimate interest in its continued storage.

When processing personal data on the basis of Art. 6 (1) (f) GDPR, this data will be stored until you exercise your right to object under Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights, and freedoms, or the processing serves to assert, exercise, or defend legal claims.

When processing personal data for the purpose of direct marketing on the basis of Art. 6 (1) (f) GDPR, this data will be stored until you exercise your right to object under Art. 21 (2) GDPR.

Unless otherwise specified in the other information in this statement regarding specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.